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Internal Communications

The Red Bus Tour

Throughout October TBG Learning centres across London have been taking part in an innovative marketing campaign, to inform members of the public about the services and courses they offer.

The London learning centres took to the busy streets of London on a traditional red route master bus to shout about the services and courses they provide.

During October the bus travelled to shopping centres, colleges, local high streets and other places of interest. A team of TBG Learning staff, past learners and mentors were ‘all aboard’ the bus to share experiences, promote the courses and encourage communities to get involved. TBG Learning’s Lambeth centre even enlisted the help of its LEAP Street Dance group, to promote the course.

The group gave a short dance demonstration at each stop; they even had the opportunity to perform for learners from the Prince’s Trust as this was another stop the bus made.

“It was a really good opportunity to stop outside the Prince’s Trust building to show off the courses that we offer, as well as have our learners show what they have learned and gained while working with us. It would be lovely to take the red bus on the road again in the future.” Suk Bhara, Marketing and Youth Manager, Lambeth.